Her, the most important app in the lesbian universe from Dattch have finally discovered Singapore! Yes, it took them a while to locate our little Red Dot(yes, yes, it can be difficult to locate even with a map and a clear “how to reach” guide), but now they are here – eh almost.
A few days ago, Robyn Exton emailed me (and I am sure quite a lot of others as well) where she asked me if I could help with translating their app into Chinese.
Getting an email from the founder of Her, is to me like having two unicorns galloping through my kitchen while Jesus (the guy on the cross, not the Indian homeless guy from down the street) at the same time popped by to ask for a cup of sugar, so it took me a few re-reads before I got past the “it’s soon time for Her to lanch in Singapore”.
And then, I began to wonder about the email and what she wrote? “huh” “are they planning to launch a Chinese version of Her in Singapore?” and I wondered if we really had a large “Chinese” speaking lesbian community that I have missed out on? Sure there are Singaporean Chinese lesbians and bi’s, and I am supposed to be partially part of that group, but why would anyone ever make a Chinese app for Singapore – and then begin to talk about doing it in both Mandarin and Cantonese??
Would they also begin to do it in Hokkien, Teochew and other dialects like Malay and Tamil? That would be a crazy difficult task to do. It would be inclusive and very accepting of them to do so, but it wouldn’t really be worth it, as from my point of view, the queer community in Singapore is very English speaking.
So I wrote back to Robyn, and told her my point of view of translating it into Chinese. Didn’t get a reply. Didn’t really expect it either (oh yes I did!) as I am sure that she is very busy with taking over the world one lady at a time.
What do you think? Do Singapore really need a queer/lesbian community and dating app in other languages than English? Should it be launched in other languages than English or should they just make it available for Singapore now, now, now!
The next question will be if, or when, MDA and the religious community in Singapore will shit bricks and demand that they register the app with MDA as if anything, then this app will probably be seen as something that clearly will corrupt the innocent Singaporean youths minds.
Over the weekend I reached out to a few contacts who are closely connected to Dattch, and from there I could understand that Singapore is not the real goal. Taiwan is, but it were seen as something that could be included with the Taiwan launch. That explanation made it more understandable to me, and is really not something that I take offence to – I mean just make it available in Singapore, and I will forgive you.
I called Her a “dating app”. That is not exactly right. It is more a “lesbian social app” that have a social approach that focus on a social matchmaking experience mixed with Pinterest, that at the same time gives the user a better insight on what is going on in the nearby queer world and It further also promise that it is able to match you up with someone who aren’t an ex of your ex’s ex (good luck with that). You can read more here, here and here, or take a peek at their website here.
Her is only(??!) available to the non inclusive Apple users for now. Windows, Android and especially Blackberry users are left to stay in the closet for a while longer. I guess Dattch, the team behind Her, read this article that claims that women prefer Apple phones over Android? Well, hopefully they will see the light soon and launch on other devices too because Apple in Taiwan only got 9% of the market share.