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Studied the last 3 months issues of Diva Magazine and Curve Magazine on the flight back from Singapore and on average the magazines consisted of the following:
26 full page adverts, this included 3 pages of subscription offers to the magazine.
28 articles who’s length was less than 3.500 words.
38 articles and text snippets who’s length was less than 300 words.
78 photos or illustrations, including front page.
I was a little surprised to see (with a critical eye), that both magazines had some kind of fatigue to their content and editorial. Found both of their designs and layouts quite boring, and neither of them make use of what the world of 2014 can offer in their digital editions of their magazines. So it is essential just PDF versions of their magazines and neither make use of video’s or podcasts to spice up their works.
Curve Magazines articles were better written and had better writers, but that it had a superficially to it. I generally felt that Diva Magazine used more inexperienced freelance writers for the majority of their articles, then they at the same time managed to have better articles in terms of content quality who just weren’t written as well as they could have been done.
When it comes to photos and illustrations then Curve Magazine really distance itself between the two of them. It is clear that Curve’s photographers is more experienced and professional with their work, where Diva Magazines pictures could just as well have been taken by inexperienced photographers, or by the article writer who had very little experience with a camera. Both magazines photos and illustrations for the most parts supported their articles well.
The magazines had equally good front pages and clearly did a lot to stand out and not look boring.
With adverts, then it is again Curve Magazine who have better quality adverts, in terms of larger companies that clearly have more money to put into their marketing budgets, where it seems that Diva Magazine seems to struggle a little with their advertisement sales and for most of the parts, have advertisers who spend less on their advertisements and have smaller budgets. The US market is also that larger than the British one, so there is without a doubt a reason for that.
When studying the two magazines, then it might look like I favored Curve Magazine, but I am a more avid reader of Diva, who feels to be less superficial and who’s articles turned out to be a more interesting read for me, even though the quality in writing and editorial lacked greatly compared.
I subscribe to Diva Magazine, I don’t subscribe to Curve Magazine.